January 2026
The Anand Agency Partners with On The Radar Radio
The Anand Agency has officially partnered with On The Radar Radio, one of the most influential platforms in underground and emerging music culture. Our agency headed the groundbreaking campaign that introduced tabla — the iconic South Asian percussion instrument — to the platform for the first time in its history. This collaboration marks a pivotal moment in bridging Eastern musical traditions with Western hip-hop and street culture, creating an unprecedented cultural fusion that's resonating across communities worldwide. The campaign has already generated millions of impressions and sparked conversations about representation in modern music spaces.